First, the results of last week's predictions:

— SEC Championship: Alabama-Florida. Prediction: 7.5; final rating: 6.6.

— Big Ten Championship: Penn State-Wisconsin. Prediction: 4.9; final rating: 5.


— ACC Championship: Clemson-Virginia Tech. Prediction: 3.3; final rating: 3.3.

— Pac-12 Championship: Washington-Colorado. Prediction: 3.6; final rating: 3.4.

— CFB regular season: Oklahoma-Oklahoma State. Prediction: 2.7; final rating: 3.1.

— NFL national window: Mostly Giants-Steelers. Prediction: 14.6; final rating: 14.6.

— NFL Sunday Night Football: Panthers-Seahawks. Prediction: 11.4; final rating: 10.2.

— Golf: Final round of Hero World Challenge. Prediction: 1.3; final rating: 1.0.

— CBB regular season: UCLA-Kentucky. Prediction: 1.1; final rating: 1.3.

This week's predictions (all times Eastern):

NFL “Sunday Night Football”: Cowboys-Giants (8:30 p.m. Sunday, NBC). NBC has hitched its wagon to the Dallas Cowboys’ star, a smart decision in any season — much less one in which “America’s team” has the league’s best record. In the first of at least three straight Cowboys games on the network, last week’s Cowboys-Vikings matchup scored the second-best rating in Thursday Night Football history (12.8). This week’s matchup against the Giants will not threaten SNF's all-time record of 17.0, but it should surpass NBC’s season-high of 14.6 for the Panthers-Broncos season-opener. Last year’s Cowboys-Giants SNF game, which aired in Week 1, had a 15.4 rating. Prediction: 15.0.

NFL national window: Mostly Seahawks-Packers (4:25 p.m. Sunday, FOX). With the Packers crawling back into in playoff contention, their game against the Seahawks this weekend still qualifies as a marquee matchup. It should end up as just the third non-Cowboys game this season with at least a 14.0 rating, though the numbers will almost certainly fall well short of last year’s 16.5 for Cowboys-Packers. Prediction: 14.2.

NFL regional window: Mostly Washington-Philadelphia (1 p.m. Sunday, FOX). FOX is sending Washington-Philadelphia to a larger percentage of markets than Seahawks-Packers on Sunday. That is less a vote of confidence in the NFC East matchup than an indication of just how poor the other games are. Look for ratings to fall from last year’s 8.9, when the Panthers’ first loss of the season aired in a plurality of the country. Prediction: 8.0.

Heisman Trophy Presentation (8 p.m. Saturday, ESPN). This year’s Heisman race is more uncertain than usual, which would seem to be good for ratings. However, this year’s drama is due in large part to the late season swoon of the favorite, Louisville’s Lamar Jackson, and the inability of any other contender to break through the pack. Look for ratings to surpass last year’s 14-year low (1.9), but not by much. Prediction: 2.1.

CFB regular season: Army-Navy (3 p.m. Saturday, CBS). Ratings for the Army/Navy game have steadily improved over the past eight years, the result of a scheduling change that pushed the annual rivalry until after conference championship week. Last year’s 4.5 was the game’s second-highest rating since moving to CBS in 1996, thanks in part to Navy’s #21 ranking and the swan song of Heisman contender Keenan Reynolds. This year’s game will be hard pressed to meet that standard. Prediction: 4.2.

MLS Cup: Toronto FC-Sounders (8 p.m. Saturday, FOX). The MLS Cup — and Major League Soccer in general — airs on primetime broadcast television for the first time Saturday night. Even with Toronto not factoring into U.S. television ratings, it seems likely that ratings will be the highest in years. The last time the MLS Cup aired on a broadcast network, 2009, it had a 0.6 rating. The highest MLS Cup rating of the century was a mere 1.0 in 2001. The highest all-time was a 1.4 for the 1996 and 1997 games. Prediction: 0.7.

Paulsen is the founder of Sports Media Watch and a contributor for Sporting News. Follow him on Twitter @Paulsen_SMW.