Cubs, Bears troll White Sox over Guaranteed Rate Field

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NFL Baseball null When the White Sox announced Wednesday that a new naming rights deal would change their home stadium from U.S. Cellular Field to Guaranteed Rate Field, social media backlash from fans was predictable.After all, when the Sox changed the South Side ballpark from Comiskey Park to U.S. Cellular in 2003, there was an outcry — though social media wasn't in play back in the day. Fans resigned themselves and made best of it by calling it "The Cell." But Guaranteed Rate Field? Gurf.MORE: Worst arena and stadium names in sports Even some of the White Sox's fellow Windy City teams couldn't resist joining in on the joke shortly after the news broke.BREAKING: Guaranteed Rate has purchased naming rights to U.S. Cellular Field. Will be known as Guaranteed Rate Field thru 2030.— Danny Ecker (@DannyEcker) August 24, 2016BREAKING: Still Soldier Field. pic.twitter.com/vGWA3PLNc3— Chicago Bears (@ChicagoBears) August 24, 2016Guaranteed fate.https://t.co/vPuKBxYMma— Chicago Cubs (@Cubs) August 24, 2016And somewhere someone at Guaranteed Rate is saying, "You can't buy that kind of advertising!"

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