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Corcoran lands “Million Dollar Listing” star Steve Gold from Town

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Corcoran lands Million Dollar Listing star Steve Gold from Town
Steve Gold also interviewed at Elliman and Compass: sources
New York /
285 West 110th Street, Steve Gold and Pam Liebman
Town Residential s Steve Gold is heading to the Corcoran Group following last week s closure of Town s brokerage business.
Gold — a co-star on Bravo TV s Million Dollar Listing New York — was one of Town s most sought-after free agents with nearly $87 million worth of listings as of April 20, including $20.8 million worth of in-contract deals, according to On-Line Residential. In February, Gold took over sales for Circa, a 38-unit condominium at 285 West 110th Street, which had 21 units remaining to be sold.
Sources said Gold, a former model, also considered Compass and Douglas Elliman, where MDLNY co-star Fredrik Eklund is an agent. In hiring Gold, Corcoran appears to be waiving a policy that precludes agents from appearing on reality television.
Having Steve and his team join Corcoran is a wonderful turn of events, Corcoran CEO Pam Liebman said in a statement, adding that Gold would bring his seven-person team to the firm. Gold said over the past five years, Town helped him grow his business and find a niche in the luxury market. At Town, he sold more than $500 million worth of real estate.
After Town s collapse on April 19, rival brokerages have courted more[……]

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Sotheby’s wants to replace home staging with augmented reality app

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Sotheby’s wants to replace home staging with augmented reality app
AR technology is coming to the luxury brokerage business
New York /
Curate by Sotheby s International Realty
The elaborate staging of an apartment is a staple of the brokerage business. Now Sotheby’s International Realty is hoping to replace actual furniture with a smartphone app.
The augmented-reality app, dubbed “Curate by Sotheby’s International Realty,” allows users to look at an empty apartment through their phone’s camera and throw in different virtual furniture sets on the screen.
“There’s a cost to physical staging,” says John Passerini, who handles interactive marketing at Sotheby’s International Realty, told Bloomberg. “And there’s even an environmental impact to it—carting [the furnishings] from one apartment to another. Plus, you can’t do things on the fly. Once you choose a physical staging set, that’s it, so if a client doesn’t like the modern furniture you’ve chosen, too bad.”
The brokerage is currently testing the product at a $7 million apartment at 481 Greenwich Street that’s about to hit the market. Sotheby’s is the first real estate brokerage to launch a virtual home staging app, though home goods retailers Ikea, Lowe’s and Pottery Barn already offer similar technologies.
Unlike its cousin virtual reality, augmented reality technology doesn’t create new world[……]

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