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The first rule of working with a billionaire buyer is: You do not talk about the billionaire buyer

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The first rule of working with a billionaire buyer is: You do not talk about the billionaire buyer
A look at how Michael Dell kept his record-setting One57 condo buy quiet
New York /
Michael Dell and One57
Michael Dell may have bought his $100.5 million penthouse at One57 years ago, but a strategy that included multiple nondisclosure agreements and pass-through entities allowed him to keep his identity a secret until last week.
Dell — who was represented by the Corcoran Group’s Leighton Candler in the sale — relied on a close network of agents, architects and others to keep his record-setting purchase a secret, a sign of how much value the country’s top earners have started to place on privacy when it comes to their real estate dealings, according to the Wall Street Journal.
“People don’t want people knowing what they spend,” Douglas Elliman broker Frances Katzen told the Wall Street Journal. “You almost have to channel the purchase through three different subsidiaries to hide the buyer, and most prefer to have some kind of gag order in place with the people they’re working with.”
The chief executive of Dell bought his condominium through the limited liability company, P89-90, and his attorney Andrea Riina signed every document related to the sale. He also does not seem to have taken out a mortgage on the building, further limiting the number of[……]

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Manhattan’s “super prime” luxury condo developments, ranked

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Manhattan s super prime luxury condo developments, ranked
Knight Frank report identified those with the highest average price-per-foot
New York /
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REAL NEWS, REAL DEALS DELIVERED DIRECTLY TO YOUThe Real Deal’s newsletters g[……]

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Sotheby’s wants to replace home staging with augmented reality app

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Sotheby’s wants to replace home staging with augmented reality app
AR technology is coming to the luxury brokerage business
New York /
Curate by Sotheby s International Realty
The elaborate staging of an apartment is a staple of the brokerage business. Now Sotheby’s International Realty is hoping to replace actual furniture with a smartphone app.
The augmented-reality app, dubbed “Curate by Sotheby’s International Realty,” allows users to look at an empty apartment through their phone’s camera and throw in different virtual furniture sets on the screen.
“There’s a cost to physical staging,” says John Passerini, who handles interactive marketing at Sotheby’s International Realty, told Bloomberg. “And there’s even an environmental impact to it—carting [the furnishings] from one apartment to another. Plus, you can’t do things on the fly. Once you choose a physical staging set, that’s it, so if a client doesn’t like the modern furniture you’ve chosen, too bad.”
The brokerage is currently testing the product at a $7 million apartment at 481 Greenwich Street that’s about to hit the market. Sotheby’s is the first real estate brokerage to launch a virtual home staging app, though home goods retailers Ikea, Lowe’s and Pottery Barn already offer similar technologies.
Unlike its cousin virtual reality, augmented reality technology doesn’t create new world[……]

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WATCH: TRD discusses Town’s downfall and what comes next

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Last week, The Real Deal s E.B. Solomont and Hiten Samtani broke the news of Town Residential s decision to close its sales and leasing divisions, which followed months of speculation the firm was struggling financially. In a LinkedIn post this weekend, Town CEO Andrew Heiberger blamed the cost of commissions and a competitive recruiting environment for the brokerage s inability to stay afloat.
Though the dust continues to clear, questions about the future of the firm s operations and what will happen to its agents as well as their exclusives still remain. Solomont and Samtani met in TRD Studio today to discuss Town s demise and what s next for the brokerage.
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How to party without going to the party: Why some don’t even bother with the REBNY banquet

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How to party without going to the party: Why some don t even bother with the REBNY banquet
There’s more action outside the dinner, some say
New York /
A crowd at the cocktail hour before the REBNY gala (Credit: Adam Pincus for The Real Deal)
To be on the outside looking in isn’t a bad place to be at the REBNY gala.
Lingering in the lobby might mean a brush with Gary Barnett, a quick chat with John Banks, a laugh with Paul Massey. To get to the main event from the cocktail hour, industry bigwigs need to pass through a long open space on the third floor of the New York Hilton Midtown. And many of them aren’t eager to retire to the more confining Grand Ballroom, where assigned seats and instructions to stop talking through the awards ceremony interfere with primo schmoozing.
It’s like the game British Bulldog, but the gala attendees aren’t trying very hard to avoid being tagged. And some savvy attendees use the opportunity to get in the ticketed guests’ paths, networking without having to actually pay for a ticket, which goes for $1,200 a pop.
This is where all the action is, one real estate attorney, who asked not to be named, said shortly after the banquet began.
There were heaps of not-so-subtle signs that the event s organizers wanted to clear the area on Thursday night. A somewhat-perturbed voice rang over the loudspeaker, repeatedly urging[……]

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Buckle up, brokers: This could be the worst spring for home sales in years

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Buckle up, brokers: This could be the worst spring for home sales in years
Rising prices and interest rates, along with the new tax law, could slow demand
New York /

Springtime for home sales across the U.S. could end up being a pretty depressing season.
Increasing mortgage rates, a new tax law reducing homeownership incentives and exhaustion from first-time homebuyers getting priced out of the market could all contribute to extremely low demand for houses this spring, according to the Wall Street Journal. The volatility of the stock market is also contributing to weakness at the high end of the housing market, while rising interest rates are a major factor on the low end.
This could lead to a slowdown in the constant price increases that the housing market has seen in recent years, but while this may increase interest from buyers, it could make things more difficult for sellers in pricier markets.
Last year, about 2 million homes were sold between March and June, and the National Association of Realtors expects this spring’s sales to be flat. Fannie Mae data from February showed that consumer confidence had dropped in the housing market, and in January, NAR data showed that home sales saw their sharpest drop in three years.
“People are being a little more cautious than they were before,” Chicago broker Bruce Glazer told the Journal. “Buyers h[……]

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