Brown Harris Stevens launches global broker network
30 firms are promoting each others’ listings
New York /
Bess Freedman and Hall Willkie
After Brown Harris Stevens was unceremoniously dumped by Christie s last year, the luxury brokerage found itself without an international partner for the first time in 30 years. So co-president Hall Willkie cracked open his Rolodex.
Six months later, he s rounded up 30 brokerages around the globe that have agreed to promote each others listings online — without the fees or marketing costs associated with other affiliation agreements. The initiative went live in late December.
The unique part is that for each listing, the contact is the listing broker themselves, said Willkie, adding that there are no meetings, no dues and no referral fees — just exposure to buyers and sellers. It s a service we provide to our partners and they to us.
So far, the group of 30 firms includes BHS, Hilton Hyland Real Estate in Beverly Hills, Daniel Féau in Paris and London s Strutt Parker, among others. Willkie estimates the group will include 45 by the end of the year.
Over the past decade, nearly every residential firm in New York has buddied up with an international player — such as Leslie J. Garfield and London-based Beauchamp Estates; Stribling Associates and Savills; Douglas Elliman and Knight Frank; and Corcoran Group an[……]